How to do WhatsApp Marketing?

The overwhelming growth of WhatsApp only denotes the power that the application has gained over time. Millions of users use the application on a daily basis and demonstrate the impressive growth of the platform.

But beyond being a really useful and versatile instant messaging application, WhatsApp is an excellent tool to be used within digital marketing.

It is precisely the versatility, instantaneous, and popularity that make this app an attractive marketing strategy that any company should take advantage of.

Within this article, we will develop all the important aspects about what WhatsApp marketing is and how to apply it in a business organization.

WhatsApp Marketing: What is it?

As the name states, WhatsApp marketing is nothing more than the development of marketing through this messaging application.

In fact, it is precisely instant messaging that is used for the development of WhatsApp marketing. Therefore, it can be said that this is its main feature.

In other words, within marketing, communication with the audience and the distribution of valuable content are two key elements. And WhatsApp Marketing offers the opportunity to develop both aspects in a simple way and reach the desired audience.

Although in its beginnings the application was not intended for commercial use, only for interaction between users, its growth caused this to change exponentially. WhatsApp received high levels of recognition within companies of various levels.

Therefore, its creators decided to go a step further and develop a version intended for companies: WhatsApp Marketing. Although it has similarities with the user application, the latter also has marked differences.

For example, it makes communication with the audience simpler, it allows describing everything related to the company, organize and automate messages, create product catalogs, establish business hours, among others.

The after-mentioned makes it clear that it is possible to do WhatsApp marketing from the application and have great success in positioning the company. It also helps improve customer communications.

How to carry through WhatsApp marketing in my company

This is one of the most frequent queries. It goes without saying that using the application properly is what will give positive results. Therefore, knowing how to use WhatsApp to do marketing in a company is essential.

If you want to create a marketing strategy focused on WhatsApp, you need to consider the following steps:

• Build the database of customers and suppliers

The organization is fundamental within any digital marketing strategy, and in the use of WhatsApp, this is no exception. It is essential to have a database. This one must be segmented.

This will help you to differentiate customers from suppliers, or between groups of customers. Which will be very useful when carrying out a campaign through the application.

• Define actions and content 

After segmenting your customers and having a database, one of the fundamental steps is to define the strategies to work on in order to reach the audience. And also, the message that will be transmitted.

Answer questions like “What is my goal?” or “Which campaign will be more effective?”, this will help create a better idea on how to move forward.

• Structure the content 

After having a clear strategy and message in mind, it is time to structure it and make that idea come true. Both the text and the visual or audiovisual support are vital in this process.

Multimedia content generally eases communication with the user, because it makes the product or service more attractive. Take this aspect in mind, and it can benefit your purpose to publicize the brand.

• Circulate the content

Once all the previous steps have been completed, it is time to send your campaign to the audience. With WhatsApp, you can do it individually, selecting each contact. There are other alternatives such as creating groups, among others.

This choice of distribution will largely depend on the number of recipients to which you want to reach the content.

Why use WhatsApp Marketing?

Those who still do not know about the WhatsApp marketing tool may be wondering why they should use it for their company. Next, we will present some advantages of developing a strategy using this app.

• Frequently used 

One of the main reasons why WhatsApp marketing can be an excellent tool is because of the frequency with which millions of users use the app.

In fact, various experts assure that WhatsApp is preferred to other digital platforms such as Facebook, Instagram, or Twitter. Therefore, the use of this can be very beneficial for the company.

• Trustworthy

Being a recognized and frequently used application, users trust it. That is, they will also feel confident in the advertising that comes through this app. Even more so if the sender is in your contact list.

• Checking methods

In WhatsApp marketing, it is possible to measure or verify the success of the campaign carried out. This by verifying the reception and reading of the message (blue check), also according to the response of the users.

Knowing about the scope of the campaign is vital to analyze the next steps. In WhatsApp marketing, this step is really simple, especially when compared to other platforms.

• Versatility

As mentioned above, the versatility of this application is remarkable. And it represents one more advantage when making a strategy in WhatsApp marketing.

The opportunity to have different formats: images, gifs, stickers, promotions, videos, texts, among others, makes the app much more attractive.

WhatsApp Marketing vs. Personal WhatsApp

Keep in mind that WhatsApp Marketing is different from personal WhatsApp. In other words, those who wish to carry out marketing using this application must take this detail into account before developing any strategy.

Messaging automation, creating a professional profile, and the option to analyze performance are three of the most differentiating aspects between these two formats.

Therefore, when the WhatsApp Marketing application is identified and used correctly, it can represent an excellent way to incorporate an advertising campaign.

 

I hope you liked this blog and that it helps you grow. We invite you to read our blog about WhatsApp Business.

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