What is SEMrush and how does it work?

Knowing the different tools in the marketing world is essential if you want to achieve success. Primarily in the online environment, where news and updates get posted daily in order to optimize each process.

Among those tools is SEMrush, a widely used resource for SEO, which helps monitor any project and analyze key elements of the competition.

This popular technique in digital marketing has several functions, which make it a very complete and useful tool.

If you still don’t know about SEMrush, below, we will explain in detail everything you need to know about this online resource and how it works.

SEMrush: What is it?

It is a tool that has gained great popularity within digital marketing. Mainly, because it is used for constant monitoring of any site on the internet. But also, for its great contribution in the study of the competition, especially in aspects such as SEO and SEM.

Although it is mostly used for keyword search, competitors, and backlinks, this tool has many more functions. Like for example, building advertising.

SEMrush has become more recognized thanks to its ability to analyze the competition. In terms of SEO especially, this area is very important; since it offers the option of studying the keywords with which a website has positioned itself.

This allows it to be possible to start searching for new keywords that the competition has missed. And thus, position yourself in a different niche or even attract a wider audience.

What is SEMrush for?

As mentioned before, this tool is multifunctional. It is a very complete tool with very useful qualities. We’ll go over some of them below:

Full keyword search

Among SEMrush’s most recognized features, organic keyword research and analysis is a top favorite. It really is one of the most used features within the application.

This function helps improve web page positioning. Well, by knowing the keywords, it is possible to work based on them and generate higher organic traffic.

Among the data that SEMrush provides when doing keyword research are:

• Keywords Chronology: The evolution of keywords. From your past position to your current one.
• Monthly search volume.
• Cost of each keyword per click in Google Ads.
• The number of traffic by keyword.
• All keywords.

Backlink study

A Backlink is a link from a web page, associated with another website. In SEMrush, this function has had the greatest improvements, becoming one of the most important aspects. 

Thanks to this practice it is possible to know important data such as: the authority that any domain has, the number of links it has, how many IP addresses links it, and also how many domains.

It is also possible to view the anchor text of these links and if they are in the follow or no-follow category.

It also has a link history, a toxicity meter, and disavow management for Search Console. All of this contributes to SEO in the following ways:

• Increase organic traffic to the website.
• Strengthen the authority of the web.
• Improve positioning.
• Control of backlinks that redirect to the web.

Competitors analysis

Another characteristic of SEMrush is that it allows you to analyze the functionality of the pages that act as competition. This, because it shows a list of keywords with which other websites and their own work.

If handled properly, it is very possible to take advantage of this function positively. In summary, it informs about the competitors the following:

• Shared keywords between your competition and you.
• Words that a competitor has in their search engine.
• Competitor’s organic traffic number.
• Payment keywords and the cost of traffic.
• Level of competition.

How to use SEMrush?

SEMrush is a subscription-based tool. You must pay a fee to have access to all the benefits it offers.

Needless to say, it’s worth every penny because its features are guaranteed to improve the performance and optimization of any website.

It has different plans so that each subscriber can choose the one that best suits their needs. You can also choose between the monthly or annual payment of these.

On the other hand, there are several aspects in which SEMrush can be used to the greatest advantage. For instance:

Perform audits of existing content

The opportunity to repurpose existing content is one of the best ways to save time and perceive great results. By improving and refreshing what has already been done, it is much easier to position organically.

Developing ideas for new content

By having complete and organic keyword research, the next step is to start coming up with new content.

It is very likely that with all the material that SEMrush offers, ideas will rain down to develop more and better content.

Develop an editorial plan

Organizing ideas for new content and editing the existing one is essential to guarantee success in any process. Therefore, the creation of an editorial plan will help meet all the stages at the appropriate time and in the most appropriate way.

Generate SEO friendly content

One of the most important functionalities. And thanks to all the features that SEMrush provides, it is possible to create SEO-friendly content. With the right keywords and the whole organizing process, it is very difficult for you to fail.

Distribute content and reinforce publishing opportunities

Content creation loses its essence if it is not distributed in the right way, in the right places. Therefore, knowing what and how to share your posts is rudimentary.

In this sense, Semrush helps to share content on the main channels: social networks and external spaces. Simplifying processes even more.

Monitor the process of your content, on and off the website

Keeping track of content is important to ensure success. And also to generate new strategies or content ideas.

Correct monitoring gives way to other factors that directly influence the company. Counting on SEMrush to do this is undoubtedly an excellent opportunity.

Measure the impact of your content

Taking into account the impact that the content causes on the audience, allows you to know if the strategy used is working or not. And if it is necessary to change it. Therefore, using SEMrush to find out what the reach of your posts is, greatly favors your website.

 

In short, SEMrush is a very useful tool for digital marketing. Those who know about the subject recommend it. The best thing is that you don’t have to be an expert to handle this resource and get the most out of it.

Thanks for reading this blog, we invite you to stop by and read our article on: What’s an anchor text and why is it important for SEO positioning

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