3 Objectives of Facebook campaigns, which one should I use?

Facebook is one of the most relevant social media in the world, especially when it comes to digital marketing.

It’s no secret that Meta, its parent company, has worked hard to make Facebook campaigns an infallible tool for businesses.

There is no doubt that these provided an excellent opportunity to reach the right segment of potential customers and reject a product or service. However, much of the success or failure of your Facebook campaigns depends on the objectives you have set for yourself and the real needs of your business. Congratulations, you have arrived at the right article to get the most out of your ads on this social network. Next, we will explain everything you need to know about the subject.

Table of Contents

• Facebook campaigns: An excellent alternative for your online marketing
• Identify needs before creating advertising campaigns on Facebook
• Which objective should I use in my Facebook campaign?

Facebook campaigns: An excellent alternative for your online marketing

Some specialists affirm that Facebook campaigns are no longer as efficient as they were a few years ago. However, we differ from this opinion, in the middle of 2022 there is no just reason not to include this platform in our online marketing strategy. Facebook Campaigns continue to be a great alternative to have more interaction with your potential customers.

Certainly, Facebook like all other platforms that use paid ad systems has had its ups and downs, but it is still a great bet to boost business. Best of all, it is constantly adding tools and new segmentations to help make campaigns more efficient and profitable. Not to mention that it has been considered one of the best options in advertising in relation to cost/benefit.

Facebook ads are very important in digital marketing strategies…

What is the reason? We will explain it better. Basically, the algorithm of this social network is a little more demanding than the rest. This means it shows its users valuable content based on their own behavior within the platform. This can be beneficial for your company if you know how to use the information well and will clear your goals as a brand.

Identify needs before creating advertising campaigns on Facebook

Identifying needs is a basic rule of the game, regardless of the platform on which the strategy or campaign is going to be developed. In this sense, we are not only talking about what potential customers need but also the real status of the company in the market. If you do not know your strengths and weaknesses well, you can make the mistake of investing again and again without notable rewards. Let’s explain it in a simpler way.

Suppose you have a cosmetics company that has only been on the market for 1 year, and you decide to launch your first Facebook campaign with the objective of conversion into sales, what do you think would happen? Would you have a return on that first investment in Facebook Ads? Is it the right objective, with so little time on the market? This is the point.

A good campaign is characterized by having strong objectives that are supported by a marketing strategy or plan. The latter is prepared based on the real needs of the company, and its current status. If nobody knows you, nobody is going to buy you!

If something is certain, it is that you need to sell your cosmetics as soon as possible, but if you want to maintain this commercial activity in the long term through digital media, you must go step by step according to the growth of your own company.

The objectives of the Facebook campaign will vary according to your needs and your clients over time. First, you want to get recognition to attract new customers and then encourage purchase actions through your ads. So, your marketing agency should consider this as a base.

Which objective should I use in my Facebook campaign?

Once you’ve identified your needs as a brand, you’re ready for the next step: choosing your Facebook campaign objective and creating your ad. The first thing you should know is that Facebook Ads has made it easier than ever, segmenting and specifying the actions in three main objectives: Recognition, Consideration, and Conversion.

Recognition

The objective is to generate interest and make your target audience know and remember you over time. It is subdivided into:

• Brand recognition: Facebook focuses on highlighting and displaying branding.
• Reach: Facebook shows the ad to people who may be attracted to your concept and philosophy.

Consideration

The goal is to get people into “consideration” by becoming potential customers for your business. How is it done? Via:

• Traffic: Directing users to the URL inserted in the Facebook campaign.
• Interaction: Encouraging engagement through Likes, comments, and more.
• Application downloads: Redirect to the site where the application is for the user to buy or install it.
• Video reproductions: Video campaigns that are easy to distribute, more dynamic, and attractive depending on the product or service.
• Lead generation: Collect personal data through a form that links to a reward for filling it out.
• Messages: Facebook Ads campaigns to increase interaction through messages.

Conversion

The goal that everyone wants to reach, no matter the cost, encourages users to buy your product or service.

• Conversions: Incentivizing actions of value on the website, for example, making the purchase of a product.
• Product Catalog Sales: This type of Facebook campaign is most successful when marketing different products, attracting customers, and improving the conversion rate.
• Visits to the business: Reach people who are close to your physical establishment to encourage visits.

As you will see, there is an objective for practically all the needs that the company may have.

To choose which one is best for your Facebook campaign, you should ideally consult with a digital agency or marketing agency.

Without a doubt, they will be able to provide a greater range of success in the decisions you make, making your investment in Ads worth it.

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