Typical mistakes in Google Ads campaigns
Google Ads Campaign Management is not about drawing a budget and running ads to see if something happens.
Good knowledge and research is required to get the maximum benefit from this advertising tool.
It is possible that, in an effort to save a little money, we may try to take over the Google Ads interface, but this is the most common mistake. It is not impossible, but it does require effort, knowledge, and constant updates for a successful Google Ads campaign.
As a result, other mistakes will come down the road that can cause campaigns to miss their goals, spend money in vain, and lose valuable time.
If you want to know what are the common mistakes that prevent Google Ads campaigns from working correctly, then this article is for you. Check it out.
Table of Contents
- These are the 9 mistakes you should not make in Google Ads campaigns
- What are the consequences of making mistakes when creating a campaign?
These are the 9 mistakes you should not make in Google Ads campaigns
At first glance, Google Ads may seem very easy to handle even without prior experience, but this is a deceit. What is really easy is making mistakes that will affect not only the campaign but also the brand, company, or website.
To avoid these downsides, we have prepared a list of the most frequent errors for you to consider before starting the process with Google Ads. Keep on reading!
- Not setting clear goals in advance
The main thing before carrying out Google Ads campaigns is to know what you hope to achieve with them and what actions you expect from the audience. From this determination, the type of ad, segmentation, budget, estimated time, and other details will be shaped.
It seems incredible, but more companies and specialists than you think pass this step under the table.
- Not offering a value proposition.
One thing leads to another, so if there are no clear objectives, ads with successful or valuable proposals will not be offered. If the current market, customer behavior, and what your buyer persona is looking for, wants and needs are unknown, the campaign is destined to fail. It will not reach the right people, and it will get lost among the many others that are on the web.
- Not researching keywords
This is one of the most common mistakes since many times the advertiser assumes that he knows his market and therefore the keywords. You should keep in mind that the needs of customers change, as well as their search patterns. You may hit one or the other, but at the end of the day, the imbalance in your keywords will affect the performance of the campaign. Tools like Google Trends or SEMrush can help with this.
- Forget to analyze your competition
Another thing that you should avoid is turning your back on your competition, and not targeting their ads and strategies. This can help with managing keywords in your category and even other important data. Compare their Google Ads campaigns with yours and see what are the differences that might be weaknesses for you. Remember, your competition is the other side of the coin.
- Put aside the keywords, negative
If there is something you should not do, it is to skip the use of negative keywords in your Google Ads campaign. With this, you can ensure that your ad does not appear in the search for those words that have nothing to do with your product or service. Therefore, with these negative keywords, you do not waste time on clicks without conversions and make your investment even more profitable.
- Do not track conversions
Not creating the conversion tag and embedding it on your website is by far one of the worst things you can do. You’re missing out on a great opportunity to see what works for your company’s Ads campaign and what doesn’t. Conversions speak for themselves, they are a tangible guide to success, which is why it is so important that you are well-configured.
- Not having multiple ad groups
Do not make the fatal mistake of having only one ad group; this will lose relevance to high-traffic keywords. The correct way to do it is by dividing the groups according to the product and service offered, and for each one of these, at least two ads follow the consumer’s search patterns. This will help you know which types of campaigns are best for you and generate more conversions.
- Don’t use ad extensions
Some advertisers don’t even know about the existence of this possibility, and that’s why they don’t take advantage of it, so they fall into frequent errors. Extensions are ideal to give relevance to the ad since you can add a little more information without having to pay more for it. If you have the opportunity to improve the CTR, why not do it?
- Assign a low budget to Google Ads
Sorry to break it to you, but this is also a business and the less you invest, the less you earn. In this case, you are a customer of Google Ads and you are paying for an advertising service. Certainly, with this platform, you make your investment much more profitable than looking for visibility and conversion organically, but it will also depend on other factors.
- What are the consequences of making mistakes when creating a campaign?
I assure you that everything you will collect from bad practices in Google Ads campaigns will be harmful to your business in one way or another. There are obvious consequences such as wasted budget and time, which in itself is a heavy blow.
However, one of the most important consequences you should be paying attention to is losing the reputation or good image of the advertising brand. Yes, for an advertisement, this can happen.
Remember the saying “You never get a second chance to make a first impression” applies perfectly well to companies and their websites.
The best decision you can make to avoid suffering from all these consequences of making mistakes when running Google Ads campaigns is to consult with a good marketing agency. Many businessmen prefer to delegate these actions to specialists because, with them, they guarantee a better performance of their campaigns.
Keep in mind, saving is not such a good idea if what you need is quality service and advice. Contact us here if you want to start selling more thanks to the personalized advertising strategies that we offer.
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Here are 3 of our articles that can help you learn a little more about Google Ads campaigns.
